Smith-Lockwood, a gift store, ran a half-page advertisement in a regional newspaper for Howard Miller brand clocks. Smith-Lockwood's Howard Miller supplier reimbursed the store's owner for the media cost. This is most likely an example of ________ advertising.

A) industrial
B) national
C) trade
D) institutional
E) co-op

Question

Benny Zhuang · Accepted Answer

Final Answer : E, Explanation :  This is an example of co-op (cooperative) advertising, where a supplier reimburses a retailer for advertising costs, typically to promote the supplier's products specifically.

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