Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. The firm's products are also available in a number of retail establishments around the world. The leading salesperson for Clearwater Hampers is Peter Austin who has been with the company since it began operation in 1979. The firm's owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects aware of the company's products. A Clearwater Hampers ad in magazines targeted to retail store managers would be an example of:

A) retail advertising.
B) national advertising.
C) exclusive promotion.
D) intensive promotion.
E) trade advertising.

Question

Zybrea Knight · Accepted Answer

Final Answer : E, Explanation :  The correct answer is trade advertising because the ad targets retail store managers, aiming to inform and persuade businesses within the trade about Clearwater Hampers' products for potential stocking in their stores. Trade advertising is specifically designed to appeal to businesses that might sell the advertiser's products.

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