Asked by Xhorxhina Gjoni on May 11, 2024

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Distinguish between shelf positioning and shelf facings.

Shelf Positioning

The strategy of placing products on store shelves in a way that maximizes visibility and sales potential.

Shelf Facings

The display of product labels or fronts facing outward on a shelf to attract customers and maximize visibility.

  • Contrast between types of advertisements (trade as opposed to industrial) and tactics for promotion (consumer sales as opposed to trade sales).
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Destany LillianMay 16, 2024
Final Answer :
Shelf positioning refers to the physical placement of the product within the retailer's store. Shelf facings are the number of individual products placed beside each other on the shelf.