Asked by Holly Hrynyshyn on Jun 20, 2024
Verified
A marketer would most likely use the BCG Matrix or GE/McKinsey Portfolio Planning Grid to make decisions about ________.
A) media concepts
B) new product ideas
C) resource allocations
D) distribution channels
BCG Matrix
A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.
GE/McKinsey
A strategic business tool developed by McKinsey & Company for General Electric to evaluate business portfolio and make investment decisions.
Resource Allocations
The process of assigning and managing assets in a manner that supports an organization's strategic goals.
- Acquire knowledge on the application and theory of segmentation, targeting, and positioning (STP) in strategic marketing.
Verified Answer
KV
Katherine VickersJun 21, 2024
Final Answer :
C
Explanation :
The BCG Matrix and GE/McKinsey Portfolio Planning Grid are both tools used to assess and prioritize a company's portfolio of products or business units. They help a marketer make decisions about resource allocation and which products or business units to invest in, maintain, or divest. Therefore, the most likely choice is C, resource allocations.
Learning Objectives
- Acquire knowledge on the application and theory of segmentation, targeting, and positioning (STP) in strategic marketing.