A firm that implements a differentiated marketing program will most likely have a complex organizational structure and diluted benefits of scale.

Differentiated Marketing

A marketing strategy where a company targets several market segments with distinct products or services tailored to those segments.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the diverse parts of an organization.

Benefits of Scale

Advantages obtained from expanding the size of operations, which often lead to reduced costs per unit.