A marketing strategy primarily describes how a firm will ________.

A) implement a mission statement
B) structure the marketing mix
C) identify core weaknesses
D) compete in a market

Marketing Strategy

A comprehensive plan that outlines how a business will reach its target audience, promote its products or services, and achieve its marketing goals.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Mission Statement

A brief description of a company's fundamental purpose that clarifies its goals and guiding values.