Asked by Christopher Adams on May 31, 2024
Verified
Young and Rubicam, a global advertising agency, developed the BrandAsset Valuator, which suggests that brand equity is based on what four dimensions?
A) relevance, recognition, image and esteem
B) image, loyalty, messaging, and recognition
C) loyalty, esteem, image, and recognition
D) differentiation, relevance, esteem, and knowledge
E) differentiation, recognition, knowledge, and image
BrandAsset Valuator
A model and approach developed by Young & Rubicam for evaluating the strength and value of brands based on four key dimensions: differentiation, relevance, esteem, and knowledge.
Brand Equity
The value and strength of a brand that determines its worth, based on consumer attitudes, recognition, and loyalty.
Differentiation
The strategy of distinguishing a product or brand from competitors to make it more attractive to a particular target market.
- Acquire knowledge of the methods used to evaluate brand equity and its effects on consumer decision-making.
Verified Answer
ND
Nellie DuncanJun 02, 2024
Final Answer :
D
Explanation :
The BrandAsset Valuator model by Young and Rubicam measures brand equity based on four key dimensions: differentiation (what makes the brand stand out), relevance (the appropriateness of the brand to a broad consumer segment), esteem (how well the brand is regarded and respected), and knowledge (the extent and depth of consumer awareness of the brand).
Learning Objectives
- Acquire knowledge of the methods used to evaluate brand equity and its effects on consumer decision-making.