Coca-Cola is a huge national brand manufacturer. By owning its own brands, Coca-Cola

A) can monopolize store brands.
B) has greater opportunity to dictate retail pricing.
C) retains greater control over its marketing strategy.
D) can increase brand dilution.
E) can eliminate any local competition.

By owning its own brands, Coca-Cola retains greater control over its marketing strategy. This means that they have the ability to create and execute marketing campaigns in a way that aligns with their overall brand message and goals. They can also adjust their marketing strategies based on consumer trends and behaviors, giving them a competitive advantage in the market.