Asked by Spiro Billos on Jul 14, 2024
Verified
A nonprofit with high brand ________ can use the value stakeholders associate with the organization to raise the funds and support it needs to accomplish its mission.
Brand Equity
The value and strength of a brand in the marketplace, often determined by consumer perception, recognition, and loyalty.
- Gain understanding of the concept of brand equity and its repercussions for an organization.
Verified Answer
AS
Learning Objectives
- Gain understanding of the concept of brand equity and its repercussions for an organization.