Asked by Benny Csillag on Jun 11, 2024
Verified
Brand equity refers to which of the following?
A) How much the brand is worth when we sell it
B) The value of the brand to the user
C) The value of the brand on the firm's balance sheet
D) All of these
Brand Equity
The value and strength of a brand based on recognition, associations, and loyalty of consumers towards the brand.
Firm's Balance Sheet
A financial statement that provides a snapshot of a company's assets, liabilities, and equity at a specific point in time, offering insights into its financial health.
User Value
The significance or benefit that a product or service provides to its users, determining its appeal and usefulness.
- Understand the concept and importance of brand equity.
Verified Answer
RI
Ruwda ishaqJun 11, 2024
Final Answer :
D
Explanation :
Brand equity encompasses all these aspects: the potential sale value of the brand, its value to the user (in terms of loyalty, recognition, and trust), and its financial value on the firm's balance sheet.
Learning Objectives
- Understand the concept and importance of brand equity.