Asked by Mitchell Mumaugh on Feb 18, 2024
Verified
You have written a new release that details the results of your client's groundbreaking deal with a major sports franchise.To ensure it is delivered to the right hands,who is the appropriate source to send it to at the major media?
A) editor
B) gatekeeper
C) publisher
D) beat reporter
Gatekeeper
A person who controls access to the media and decides if a story or news item will be published, posted, or put on the air at a TV or radio station, for example, an editor, producer, or reporter.
- Understanding the roles and responsibilities of different media professionals in the distribution of news releases.
- Identifying the appropriate recipient for a news release within a major media organization.
- Recognizing the importance of targeting the right individuals to ensure effective communication and coverage of a client's news.
Verified Answer
AB
Learning Objectives
- Understanding the roles and responsibilities of different media professionals in the distribution of news releases.
- Identifying the appropriate recipient for a news release within a major media organization.
- Recognizing the importance of targeting the right individuals to ensure effective communication and coverage of a client's news.