In order to write a successful news release, you should ________.

A) use positive, self-congratulatory adjectives and adverbs
B) try to cover multiple, unrelated news items at once
C) ensure relevance to the specific publications for which it is meant
D) put your most important idea last

Ensuring relevance to the specific publications for which the news release is meant is crucial in catching the attention of journalists and increasing the chances of coverage. Using positive language is important, but it should not come across as overly self-congratulatory. Including multiple unrelated news items can dilute the impact of the release. Putting the most important idea last can risk losing the attention of readers and journalists who may not read past the first few sentences.