A traditional press release ________.A) should be written directly to the ultimate audience, such as the readers of a newspaperB) does not follow the customary pattern for a positive messageC) should contain positive, self-congratulatory adjectives and adverbsD) presents the good news first, followed by details and a positive close.

Question

A traditional press release ________.A)  should be written directly to the ultimate audience, such as the readers of a newspaperB)  does not follow the customary pattern for a positive messageC)  should contain positive, self-congratulatory adjectives and adverbsD)  presents the good news first, followed by details and a positive close.

Kevin Reiman · Accepted Answer

Final Answer : D, Explanation :  A traditional press release should follow a customary pattern for a positive message which presents the good news first, followed by details and a positive close. It should also be written in a neutral, objective tone and avoid self-congratulatory language. It is not necessarily written directly to the ultimate audience, as it may be distributed through various channels such as news wires or online press release distribution sites.

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