In order to write a successful news release, you should ________.

A) use positive, self-congratulatory adjectives and adverbs
B) try to cover multiple, unrelated news items at once
C) write in long descriptive sentences and paragraphs
D) put your most important idea first

Putting your most important idea first is important because it captures the reader's attention and gives them a reason to continue reading. The rest of the news release should provide more details to support and expand upon that main idea. Using positive language is also important, but self-congratulatory language can come across as arrogant and turn readers off. Covering unrelated news items at once can make the release confusing and overwhelming for readers. Long descriptive sentences and paragraphs can be difficult to read and may cause readers to lose interest.