You are manager at "Club Indigo," a company that manufactures and retails stylish, affordable office wear for men and women. The company has over 50 retail stores across the country and an online store. You wish to announce the launch of your new Fall-Winter collection to customers. Craft a message using the AIDA model for this purpose and then adapt the same message for use in social media.

(Answers will vary.) The new Fall-Winter collection from Club Indigo brings you fashion hot off the ramps at the coolest prices! Our corporate wear will keep you warm this winter with luxurious wools and silks and comfortable, yet stylish designs. Some of the country's best fashion designers have contributed to this collection, but at a fraction of the price they usually command. Call 1-800-555-6666 to order a free catalogue or log on to fall-winter/indigo.com to preview the collection or to place your order. The first 100 customers to spend $1000 at our register or at our online store will get free gifts worth $100 from Club Indigo.
We have just launched our Fall-Winter collection that brings you the hottest fashion at the coolest prices! Our corporate wear, crafted from luxurious wools and silk, are comfortable and stylish. We have some of the best labels under our roof, but you wouldn't know it looking at the price. Call 1-800-555-6666 to order a free catalogue or log on to fall-winter/indigo.com to preview the collection or to place your order. And hurry, because the first 100 customers to spend $1000 at our register or at our online store will get free gifts worth $100 from Club Indigo. You can also connect with hundreds of other Club Indigo customers and exchange style tips on community/Indigo.com.