Conventional marketing and sales message are often prepared using the AIDA model.

Conventional Marketing

Traditional marketing strategies that utilize mediums like print, television, and radio advertisements.

AIDA Model

The AIDA model is a marketing framework that describes the stages of consumer engagement: Attention, Interest, Desire, and Action.

Acquire knowledge about the constituent parts and use of the AIDA framework in creating compelling messages for marketing and sales purposes.

Verified Answer

Final Answer :

True

Explanation :

Conventional marketing and sales messages are often prepared using the AIDA model or some variation of it.

Learning Objectives

Acquire knowledge about the constituent parts and use of the AIDA framework in creating compelling messages for marketing and sales purposes.