Chuck owns a chain of shoe stores. He is evaluating how he allocates his firm's IMC budget. He invests in a variety of advertising media, spends money on his firm's public relations efforts, and is now considering social media opportunities. To ensure he reaches his target audience with the desired message, Chuck must recognize that each IMC alternative

A) stands on its own.
B) represents a part of a whole.
C) communicates a unique purpose.
D) limits the value to the customer.
E) depends on the supply chain.

Question

Melanie Barrett · Accepted Answer

Final Answer : B, Explanation :  Chuck must recognize that each IMC alternative represents a part of a whole. This means that each aspect of his IMC strategy, including advertising media, public relations, and social media, work together to create a cohesive message for his target audience. By recognizing the interconnectedness of his IMC options, Chuck can ensure that each tactic is working towards a common goal and effectively reaching his desired audience with the desired message.

Definitions

Learning Objectives

Learning Objectives

Related questions