Effective sales messages follow the AIDA strategy, which focuses on gaining attention, building interest, eliciting desire, and motivating _________________________.

AIDA Strategy

A marketing model that outlines the process of attracting customer attention, interests, desire, and prompting action.

Gaining Attention

The act of drawing someone's focus or interest towards something, typically at the beginning of a speech or presentation.

Building Interest

Developing or increasing someone's attention, enthusiasm, or engagement with a particular topic or activity.

Master the AIDA strategy in crafting sales messages to attract attention, build interest, create desire, and motivate action.

Verified Answer

Final Answer :

action

Learning Objectives

Master the AIDA strategy in crafting sales messages to attract attention, build interest, create desire, and motivate action.