Why would a marketer use age as a segmentation variable?

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Isaac Ajeleti · Accepted Answer

Final Answer : Consumers of different age groups obviously have very different needs and wants. Although people who belong to the same age group differ in many other ways, they tend to share a set of values and common cultural experiences that they carry throughout life. In some cases, marketers initially develop a product to attract one age group and then try to broaden its appeal later on.

Why would a marketer use age as a segmentation variable?

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