In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called:

A) core values.
B) psychographics.
C) configurations.
D) physiognomies.

Psychographics

Psychographics involves the study of consumers' lifestyles, interests, attitudes, and values to understand their purchasing behavior.

Lifestyles

The aggregation of choices, behaviors, and attitudes by which individuals express their personal values, interests, and social identities.

Leisure Time

Free time not consumed by work or essential duties, allowing individuals to engage in activities of their choice for relaxation or pleasure.