Claritin, makers of allergy tablets, expanded its product line to include a chewable, fruit flavored allergy tablet, specifically designed to be easy for children to take. For this product, Claritin is segmenting the market based on

A) lifestyle.
B) age.
C) customer convenience.
D) motivation.
E) gender.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on characteristics like demographics, needs, priorities, and common interests.

Chewable Tablet

A form of medication or supplement designed to be chewed before swallowing, making it easier to ingest for those who have difficulty with traditional pills.