Asked by Jason Fraser on May 06, 2024
Verified
The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.
Geographic Segmentation
Geographic segmentation is a marketing strategy that divides the market based on location, allowing for targeted marketing efforts tailored to regional characteristics.
Value and Lifestyle Survey
A research tool used to assess consumer attitudes, beliefs, and behaviors to understand their purchasing decisions better.
Strategic Business Insights
Analytical information and perspectives that provide depth understanding of business environments to aid strategic planning and decision-making.
- Grasp the essential elements and strategic planning involved in market segmentation.
- Recognize the assortment of market segmentation types like geographic, demographic, psychographic, and behavioral.
Verified Answer
Learning Objectives
- Grasp the essential elements and strategic planning involved in market segmentation.
- Recognize the assortment of market segmentation types like geographic, demographic, psychographic, and behavioral.
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