Asked by Franco Volschenk on Jun 20, 2024
Verified
Why is measurement and evaluation important?
Measurement And Evaluation
The process of determining the effectiveness or value of a process, system, or activity, usually involving the collection and analysis of data to assess outcomes and make improvements.
Important
Having significant value, consequence, or influence on a given context or situation.
- Understand the importance of measurement and evaluation within a social media strategy, acknowledging its mandatory aspect.
- Evaluate and uphold the necessity for a measurement plan in showcasing the value of social media activities to brands.
Verified Answer
JD
Jevin DobbinsJun 24, 2024
Final Answer :
It helps us determine whether or not we were successful in our efforts and if we achieved the social media goals and objectives we have set forth. These metrics also help serve as a way to validate the efforts the social media team has had in a campaign to senior management.
Learning Objectives
- Understand the importance of measurement and evaluation within a social media strategy, acknowledging its mandatory aspect.
- Evaluate and uphold the necessity for a measurement plan in showcasing the value of social media activities to brands.