How do brands earn value in social media?

A) They engage customers over time.
B) They encourage customers to interact with the brand.
C) They encourage customers to share brand interactions with others.
D) B & C Only.
E) All of these.

Earned Value

A project management technique that measures project performance and progress in an objective manner, by comparing the amount of work planned with what has actually been accomplished.

Customer Engagement

The emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.

Brand Interactions

The engagements or activities that occur between a customer and a brand across various touchpoints.