______ is a strategy that attempts to integrate brands into the expression of individual identities by blurring the distinction between marketing and everyday life and popular culture.

Individual Identities

Refers to a person's distinct characteristics, values, and personal sense of self that differentiate them from others.

Marketing

The business process of identifying, anticipating, and satisfying customers' needs and desires through the creation and exchange of value.

Everyday Life

The daily activities, routines, interactions, and experiences of ordinary people.