Asked by Nanda Fauzan Noufal on Jun 26, 2024
Verified
The specific objectives we might identify can vary dramatically from brand to brand but it's likely they will include which of the following overarching issues?
A) Motivating some behavior from the target audience.
B) Influencing brand knowledge and attitudes.
C) Accomplishing the first two objectives with fewer resources than might be required with other methods.
D) Influence brand knowledge particularly among those who are likely to spread the message to their own networks.
E) All of these.
Overarching Issues
Broad, general problems or concerns that encompass or underlie specific instances or details.
Behavior
The actions or reactions of an object or organism, usually in relation to the environment.
Brand Knowledge
The awareness and understanding consumers have about a brand and its attributes, including its products, services, and values.
- Recognize the necessity of setting specific targets to evaluate the success of social media metrics accurately.
Verified Answer
KJ
kadeem josephJun 29, 2024
Final Answer :
E
Explanation :
All of the options are likely to be overarching objectives for a brand's influencer marketing campaign. The campaign will aim to motivate some behavior from the target audience, influence brand knowledge and attitudes, achieve these objectives with fewer resources than might be required with other methods, and influence brand knowledge particularly among those who are likely to spread the message to their own networks.
Learning Objectives
- Recognize the necessity of setting specific targets to evaluate the success of social media metrics accurately.