For products like pencils and paper clips, marketers should probably use an undifferentiated targeting strategy.

Products like pencils and paper clips are often considered as low-involvement and low-cost products with standard features, benefits, and functions. Therefore, using an undifferentiated targeting strategy, which targets the entire market with a standardized marketing mix, would be appropriate for these products. This would help to save costs and increase efficiency for the marketer, as well as avoid consumer confusion or dissatisfaction due to unnecessary differentiation efforts.