List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

The following environmental forces have an impact on the organization: (1) social-demographic shifts and cultural changes; (2) economic-macroeconomic conditions and consumer income; (3) technological-changing technology, technology's impact on customer value, and electronic business technologies; (4) competitive-alternative forms of competition and small businesses; and (5) regulatory-laws protecting competition, laws affecting marketing mix actions, and self-regulation. See Figure 3-1.