Which of the following terms refers to treating social outcomes and financial outcomes as complementary, rather than competing outcomes?

A) Astroturfing
B) Organizational citizenship behavior
C) Greenwashing
D) Conscious capitalism

Conscious capitalism is a business philosophy that emphasizes the importance of serving the interests of all major stakeholders in a company—including employees, customers, shareholders, society, and the environment. It treats social and financial outcomes as complementary, rather than competing, aiming for a harmonious balance that benefits both society and the bottom line.