Which of the following provides in-depth detail on the execution of the traditional promotional portion of a brand's marketing plan?

A) Strategic plan.
B) Marcom plan.
C) Marketing plan.
D) Integrated marketing communications plan.
E) Both B and D.

The Marcom (Marketing Communication) plan and the Integrated Marketing Communications (IMC) plan both provide in-depth detail on the execution of the traditional promotional portion of a brand's marketing plan. The Marcom plan specifically focuses on the communication tactics used to promote the brand, while the IMC plan includes all aspects of communication and coordination across all marketing channels. Both plans provide detailed information on the execution of traditional promotional tactics such as advertising, sales promotion, public relations, and personal selling.