When Royal Caribbean Cruise Lines advertises its cruises on the Travel Channel it is attempting to target a specific audience through

A) direct marketing.
B) narrowcasting.
C) product placement.
D) integrated marketing communications.
E) loyalty programming.

Narrowcasting

A targeted form of broadcasting that focuses on a specific segment of the market audience, in contrast to broadcasting to a wide, general audience.

Direct Marketing

A form of advertising that communicates directly with targeted customers through various channels to generate a response or transaction.

Product Placement

A marketing strategy where branded products are placed in entertainment media, making them visible to audiences.