Asked by Cameron Brown on May 30, 2024
Verified
What is the name of the promotional strategy that involves coordinating the various promotion mix elements to provide consumers with a clear and consistent message about a firm's products?
A) integrated advertising mix
B) integrated marketing communications
C) integrated promotion mix
D) integrated marketing concept
E) integrated promotion concept
Promotion Mix Elements
Components of a marketing strategy including advertising, sales promotions, public relations, personal selling, and direct marketing.
Promotional Strategy
The plan devised to communicate the benefits of a product or service to the target market, utilizing tools like advertising, sales promotion, and public relations.
- Comprehend the significance and the idea behind integrated marketing communications.
Verified Answer
SA
Samer AlanbakiJun 04, 2024
Final Answer :
B
Explanation :
Integrated Marketing Communications (IMC) is the strategy that involves coordinating the various promotion mix elements (advertising, sales promotion, public relations, direct marketing, and personal selling) to provide consumers with a clear, consistent, and compelling message about a firm's products.
Learning Objectives
- Comprehend the significance and the idea behind integrated marketing communications.
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