Asked by anmol setia on May 17, 2024
Verified
A manufacturer of golf clubs has just come out with a revolutionary new putter. The company is advertising the golf club in magazines, has commercials airing on the Golf channel and has given samples of the club to pro shops around the country so potential customers can try the club out. All these actions taken together are part of the company's
A) promotion mix.
B) advertising campaign.
C) personal selling program.
D) marketing mix.
E) public relations.
Promotion Mix
The blend of advertising, public relations, personal selling, and sales promotion strategies used by a company to reach its marketing objectives.
Advertising Campaign
A collection of coordinated advertisements that share a single theme.
- Acquire knowledge on the concept of integrated marketing communications and its critical role in forming a uniform message.
Verified Answer
TM
Talal MahmoodMay 23, 2024
Final Answer :
A
Explanation :
The actions described (advertising in magazines, airing commercials, and providing samples to pro shops) are all different methods of promoting the product, which together constitute the company's promotion mix. The promotion mix is a component of the overall marketing mix, focusing specifically on the communication strategies used to inform, persuade, or remind potential customers about a product.
Learning Objectives
- Acquire knowledge on the concept of integrated marketing communications and its critical role in forming a uniform message.
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