Asked by Alice Zeksel on Feb 18, 2024
Verified
The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.
A) marketing
B) positioning
C) packaging
D) branding
A) marketing
B) positioning
C) packaging
D) branding
Packaging
A process that explores every single visual element of the external appearance of an offering through the eyes of your customer.
- Understanding the importance of creating a unique identity for a product or service
- Recognizing the role of branding in differentiating a product or service from competitors
- Understanding the various elements involved in the branding process, such as creating a name, term, design, or symbol
Verified Answer
MC
Marcio Cavalcanti
Feb 18, 2024
Final Answer :
D
Explanation :
The process of creating a name, term, design, symbol or any other feature that identifies a product or service and differentiates it from others is known as branding. This includes creating a unique image that represents the company and its values, as well as establishing a reputation for quality and reliability. Effective branding is essential for building customer loyalty and increasing brand recognition, which can ultimately help to boost sales and profits.
Learning Objectives
- Understanding the importance of creating a unique identity for a product or service
- Recognizing the role of branding in differentiating a product or service from competitors
- Understanding the various elements involved in the branding process, such as creating a name, term, design, or symbol