Asked by Story Kremin on Jun 06, 2024
Verified
Security, comfort, self-preservation, and personal pleasure are common psychological needs of buyers.
Self-Preservation
The natural or instinctual drive to protect oneself from harm, maintain wellbeing, and secure personal interests.
Psychological Needs
Fundamental emotional or mental requirements that, when satisfied, motivate behavior to meet them, such as love, esteem, and belonging.
Personal Pleasure
A sense of satisfaction or enjoyment derived from personal activities or interests.
- Identify the psychological and social factors affecting consumer buying decisions.
Verified Answer
MW
Madison WeinrichJun 09, 2024
Final Answer :
True
Explanation :
These are common psychological needs of buyers as they look to fulfill their desires and live a fulfilling life. Security is important to ensure safety, comfort helps avoid stress and anxiety, self-preservation helps maintain one's health and well-being, and personal pleasure helps bring happiness and enjoyment to one's life.
Learning Objectives
- Identify the psychological and social factors affecting consumer buying decisions.