Asked by Chae-Lynn Normore on May 08, 2024
Verified
Define marketing dashboard and marketing metric and explain how these terms are related.
Marketing Dashboard
A tool used to visually display key marketing metrics and KPIs at a glance, allowing businesses to monitor and measure performance and make informed decisions.
Marketing Metric
Quantitative measures used to track the performance and effectiveness of marketing activities against predefined targets or benchmarks
- Explain the importance of marketing tools such as dashboards and metrics in evaluating marketing strategies.
Verified Answer
EC
Erika Chapman-LawrenceMay 13, 2024
Final Answer :
A marketing dashboard is the visual computer display of the essential information related to achieving a marketing objective. With a marketing dashboard, a marketing manager glances at a graph or table and makes a decision whether to take action or to do more analysis to better understand the problem. Each graphical or tabular display in a dashboard shows a marketing metric, which is a measure of the quantitative value or trend of a marketing activity or result.
Learning Objectives
- Explain the importance of marketing tools such as dashboards and metrics in evaluating marketing strategies.