Asked by Carlos Iturralde on Jun 05, 2024
Verified
Which of the following is best exemplified by tracking the number of followers and fans,comments,likes,recommendations and reviews,and the amount of shared content?
A) Activity metrics.
B) Viewthroughs.
C) Return metrics.
D) Clickthroughs.
E) Interaction metrics.
Followers and Fans
Individuals who choose to subscribe to or regularly engage with the content of a particular profile, brand, or group on social media platforms.
Interaction Metrics
Quantitative measures used to assess the level of engagement and interaction between users and content on digital platforms, including likes, shares, and comments.
Shared Content
Information, media, or materials that have been distributed and made accessible to others, typically through digital platforms or networks.
- Identify the differences among activity, return, interaction, and clickthrough metrics in social media measurement.
Verified Answer
BP
Barbara PalacioJun 10, 2024
Final Answer :
E
Explanation :
Tracking the number of followers and fans, comments, likes, recommendations and reviews, and the amount of shared content falls under the category of interaction metrics which measure the level of engagement between the brand and the audience on social media platforms.
Learning Objectives
- Identify the differences among activity, return, interaction, and clickthrough metrics in social media measurement.