Engagement measures all of the following except

A) whether or not people engage in conversation by commenting.
B) how many times people purchase from the brand.
C) how many people demonstrate approval or agreement with a retweet or a like.
D) whether or not people share posts or retweet tweets.
E) how people participate in brand conversation.

Engagement Measures

Metrics used to assess the level of interaction and participation of an audience with a brand or content, such as likes, comments, shares, and viewing time.

Brand Conversation

Engaging dialogues between a brand and its audience, often facilitated through social media, aimed at enhancing brand presence and loyalty.

Retweet Tweets

The action of sharing another user's tweet to your own followers on Twitter.