It is standard practice that marketing budget allocations be based on a percentage of past sales and profits.

Marketing Budget Allocations

The distribution of financial resources among various marketing activities or channels.

Past Sales

Past sales refer to the historical record of a product's or company's sales volume over a designated period, used for trend analysis, forecasting, and strategic planning.

Profits_

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.