Asked by Zachary Summach on Jun 17, 2024
Verified
Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?
A) Behavioral segmentation.
B) Market segmentation.
C) Lifestream aggregation.
D) Social media addiction.
E) Handle squatting.
Market Segmentation
The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.
Social Media Addiction
A behavioral addiction that is characterized by excessive or compulsive use of social media platforms, negatively affecting an individual's real-life social interactions, work, or psychological health.
- Recognize different categories of market segmentation and their purposes.
Verified Answer
DC
DANNY CUELLARJun 23, 2024
Final Answer :
B
Explanation :
Market segmentation is the process of dividing a market into distinct groups that have common needs and characteristics. It helps businesses create targeted marketing strategies to effectively reach and appeal to their desired audience. Behavioral segmentation, lifestream aggregation, social media addiction, and handle squatting are not related to the process of market segmentation.
Learning Objectives
- Recognize different categories of market segmentation and their purposes.