It has been Tara's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her hand-decorated cakes. So, rather than open a bakery that offers a wide variety of baked goods, Tara has decided to open a specialty cake shop to cater to that market only. This is an example of

A) market fragmentation.
B) repositioning.
C) market segmentation.
D) limited marketing.
E) mass marketing.

Specialty Cake Shop

A bakery that focuses primarily on creating and selling unique or custom cakes for special occasions.

Baked Goods

Featured food products made from ingredients such as flour, sugar, and butter, that are typically cooked by baking.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics.