Asked by Jenica Fabrigas on Apr 27, 2024
Verified
What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?
A) Geographic.
B) Demographic.
C) Psychographic.
D) Benefit.
E) Behavioral.
Demographic
Statistical characteristics of human populations, such as age, gender, and income, used especially to identify markets.
Geographic
Relating to the physical features, climate, or population distribution of a specific area or location.
- Discern multiple forms of market segmentation and their implementations.
Verified Answer
MS
Michelle SealeApr 30, 2024
Final Answer :
B
Explanation :
General Mills used demographic segmentation by targeting single mothers as their audience for QueRicaVida.com.
Learning Objectives
- Discern multiple forms of market segmentation and their implementations.