Asked by sunaina hegde on Feb 18, 2024
Verified
Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?
A) ensuring the price is comparable to local eateries
B) offering a cuisine not available from other restaurants in the region
C) posting the menu online
D) parking and selling food in a busy downtown area
Price
The amount that the customer is expected to pay for the product.
- Identifying the target market and their preferences in terms of location.
- Analyzing the competition and identifying unique selling points related to the location.
- Understanding the importance of location in the success of a food truck business.
Verified Answer
BG
Bryce GargusFeb 18, 2024
Final Answer :
D
Explanation :
The act of parking and selling food in a busy downtown area is the best example of "place" in the marketing mix. The location where the food truck is parked and operating is a key factor in attracting customers and generating sales for the business.
Learning Objectives
- Identifying the target market and their preferences in terms of location.
- Analyzing the competition and identifying unique selling points related to the location.
- Understanding the importance of location in the success of a food truck business.