Asked by Jeremiah Antoine on May 01, 2024
Verified
A technique that uses GPS to build a virtual fence around a location, such as a store, and send individually targeted advertisements to a customer's phone while the customer is in the location is called ________.
Geofencing
A location-based technology that creates a virtual boundary around a geographical area, enabling businesses to send targeted messages or ads to mobile devices within that region.
- Explore the potential of location-based marketing techniques in enhancing customer experience.
Verified Answer
EJ
Learning Objectives
- Explore the potential of location-based marketing techniques in enhancing customer experience.
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