The group of potential customers toward whom an organization directs its marketing efforts is its _____.

A) marketing demographic
B) target market
C) market segment
D) product market

Target Market

A specific group of consumers at whom a company aims its products and services, characterized by similar demographic, psychographic, or behavioral traits.

Marketing Efforts

Various activities undertaken by companies to promote and sell their products or services to the target audience.

Market Segment

A subgroup of people or organizations within a broader market that share similar characteristics, needs, or purchasing behaviors.