Asked by Janet Parker on Feb 18, 2024
Verified
Stephen has opened a BBQ restaurant that he hopes will be seen as a sports bar.Which of the following best describes an example of a need for positioning?
A) Stephen receives a complaint from a customer about the lack of heat in the BBQ sauce.
B) Stephen notices several Facebook postings that describe his restaurant as "a good family restaurant" and "a perfect end to a day of shopping."
C) Stephen notices several Facebook postings that describe his restaurant as good but a bit pricey.
D) Stephen notices that many calls are coming in asking for directions to his location.
- Identifying the target market for the restaurant
- Evaluating the competition and differentiating the restaurant from them
- Understanding customer preferences and expectations
Verified Answer
DE
Dheeraj Edupuganti
Feb 18, 2024
Final Answer :
B
Explanation :
The Facebook postings are providing feedback from customers about how they perceive Stephen's restaurant. If multiple posts describe it as a "good family restaurant" and "a perfect end to a day of shopping," it suggests that customers may not yet see the restaurant as a sports bar. Therefore, there is a need for positioning to make sure the restaurant is perceived in the desired way.
Learning Objectives
- Identifying the target market for the restaurant
- Evaluating the competition and differentiating the restaurant from them
- Understanding customer preferences and expectations
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