Which of the following best defines integrated marketing communications?

A) analyzing the target audience before developing a communications plan
B) establishing measurable objectives for communicating with customers
C) using both traditional and digital media to communicate with customers
D) communicating with customers in a consistent and coordinated manner

Integrated marketing communications refers to the practice of communicating with customers in a consistent and coordinated manner across all channels and touchpoints. This includes traditional media such as TV and print, as well as digital media such as social media and email. The goal is to create a cohesive brand message and ensure that all communications are working together towards a common objective. While analyzing the target audience and establishing measurable objectives are important components of developing a communications plan, they alone do not define integrated marketing communications.