At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?

A) integrated marketing communications
B) proactive public relations
C) comprehensive media relations
D) controlled communications channels

Question

Zybrea Knight · Accepted Answer

Final Answer : A, Explanation :  The Wilson Agency is using integrated marketing communications, which refers to the strategic coordination of all promotional messages and tools to ensure they work together to create a unified message for the target audience.

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