Asked by Colby Nuccio on Jul 26, 2024
Verified
Which component of a customer benefit plan most likely includes price, percent markup, and ROI?
A) Customized marketing plan
B) Business proposition
C) Sales call objective
D) Customer profile
E) Purchase order
Customer Benefit Plan
A strategy or program designed to provide advantages or positive outcomes to customers, enhancing their experience or satisfaction.
Business Proposition
A proposed business idea or plan aimed at generating economic benefits.
ROI
Return on Investment; a measure used to evaluate the financial performance or potential return from an investment, calculating the ratio between net profit and cost of investment.
- Understand the role of value analysis in sales strategy.
Verified Answer
MD
Mikayla D'AmbrogioJul 30, 2024
Final Answer :
B
Explanation :
The business proposition typically includes pricing strategies, markup plans, and ROI calculations to demonstrate the value of the product or service to the customer. The other options listed (customized marketing plan, sales call objective, customer profile, and purchase order) are important components of a sales strategy and customer benefit plan, but do not specifically include pricing and ROI calculations.
Learning Objectives
- Understand the role of value analysis in sales strategy.