There are numerous types of value analyses that a salesperson can develop for a prospect. One type that is frequently used is the:

A) retail cost versus wholesale cost.
B) average markup.
C) product cost versus true value.
D) selling cost versus selling price.
E) net profit.

Value Analyses

A method of assessing the functions of a product or service to reduce costs and improve product value for consumers.

Selling Price

The amount of money charged for a product or service, determined by factors such as cost, market demand, and competition.

Retail Cost

The total price at which a product is sold to the end consumer, including costs of production, distribution, and a profit margin.